Flexify Me
Introduction
The pitch begins with a monologue emphasizing the chronic nature of muscle skeletal disorders such as back pain, neck pain, arthritis, and spondylitis, affecting over 1.7 billion people globally. It introduces "FlexiFy," a startup offering a chronic pain management platform integrating physiotherapy, yoga, and AI to customize pain management plans for individuals.
Business Proposal
FlexiFy proposes a unique solution to chronic pain management by combining traditional methods like physiotherapy and yoga with cutting-edge AI technology. The platform conducts a self-assessment through camera vision AI, creating a customized plan delivered through a blend of professional support and self-practice exercises. FlexiFy highlights the accessibility of their service, offering sessions in various languages from the comfort of one's home.
Marketing and Business Strategy
FlexiFy leverages a direct-to-consumer model, capitalizing on word-of-mouth and digital marketing. The startup has already attracted customers from 26 countries without significant marketing spend, indicating a strong market need. Their approach also focuses on building credibility through technology, targeting individuals seeking effective, personalized, and convenient solutions for chronic pain.
Investment Request
The entrepreneurs seek an investment of INR 1 crore in exchange for 2% equity in their company.
Outcome
The pitch ends with two investors showing interest, presenting counter-offers to acquire a stake in the company. After negotiation, one investor makes a final offer aligning with the startup's requested valuation, which FlexiFy accepts, concluding the deal.
Key Takeaways
FlexiFy's innovative approach to combining traditional pain management techniques with AI technology presents a scalable business model with global potential. Their successful initial growth and ability to attract investments underscore the growing demand for personalized healthcare solutions.
Conclusion
FlexiFy's pitch in Shark Tank India highlights the importance of innovation in healthcare, especially in chronic pain management. Their unique blend of technology and traditional methods, coupled with strategic marketing and a clear business model, positions them well for future growth. The investment secured will likely accelerate their expansion and technological development, contributing to their mission of making chronic pain management more effective and accessible.
Tabular Summary
| Key | Details |
|---|---|
| Profits | Company is EBITDA positive and cash flow breakeven |
| Number of Sales/Customers | Over 50,000 customers, 2,000 active subscribers |
| Target Sector | Healthcare, specifically chronic pain management |
| Original Ask | INR 1 Crore for 2% equity |
| Deal | INR 50 Lakh for 1.32% equity + INR 50 Lakh in debt at 10% interest for two years |
| Deal By | Namita Thapar |