Dharaksha Ecosolutions
Introduction
The founders presented their company, a biotech-driven R&D enterprise focused on creating alternative sustainable materials that serve as a direct alternative to thermocol. Their motivation stems from the critical environmental issue caused by air pollution and parali (crop residue) burning around Delhi, contributing significantly to this pollution. Their product not only addresses the disposal problem associated with thermocol but also tackles the broader issue of air quality improvement.
Business Proposal
The company proposes a unique solution using crop residue – primarily considered waste – to develop a sustainable material alternative to thermocol. This material decomposes significantly faster than thermocol and is positioned as an eco-friendly option. The process involves using agricultural waste to grow mycelium, which then forms the basis of the material used in packaging and other applications.
Marketing and Business Strategy
Their target markets include the electronics and cosmetics industries, which are significant users of packaging materials. The strategy involves penetrating these markets by demonstrating the eco-friendly and sustainable nature of their product as a competitive advantage. To scale their operations and make their product cost-competitive with existing solutions like thermocol and paper pulp alternatives, they require strategic investments and partnerships.
Investment Request
The ask was for 1,250 INR in exchange for 1% equity in the company + 100 hours. However, the discussion revealed that this valuation was more a strategic ask, with room for negotiation based on the actual needs regarding technology development and market expansion plans.
Outcome
The negotiation led to a consensus where the sharks agreed to a non-monetary agreement initially involving their time and expertise to help the business navigate its early challenges, particularly in technology development and gaining market access. The agreement also includes a future potential for financial investment at a discounted valuation.
Key Takeaways
The pitch highlighted the innovative approach towards solving a significant environmental problem through a sustainable business model. The founders exhibited strong confidence and a clear understanding of their business and its impact. Despite the challenging valuation and investment ask, their willingness to utilize the sharks’ expertise over immediate financial investment underscores their commitment to their vision and the product's potential impact.
Conclusion
The company's focus on leveraging biotechnology to address environmental challenges presents a fresh perspective in the realm of sustainable materials. Their approach offers a promising solution to the perennial problem of crop residue burning and thermocol pollution. With strategic guidance and eventual financial backing, the venture has the potential to make a significant environmental and societal impact.
Tabular Summary
| Key | Details |
|---|---|
| Number of Sales/Customers | Pending orders worth INR 8-10 lakh |
| Target Sector | Electronics, Cosmetics, and potentially wider applications in packaging |
| Original Ask | INR 1,250 for 1% Equity + 100 hours |
| Deal | INR 1,250 for 1% Equity + 100 hours |
| Deal By | All Sharks |